OUR STORY. OUR VALUES.
BEHIND THE SCENES
What began as a vision to bring people together through music has grown into a purpose-driven movement dedicated to supporting individuals and families impacted by Alzheimer's disease.
Our organization was founded on the belief that community has the power to create change. Through unforgettable live music experiences, fundraising initiatives, and community partnerships, we aim to raise awareness, provide support, and contribute to the fight against Alzheimer’s.
Every ticket purchased, sponsorship secured, volunteer hour given, and donation made helps move this mission forward.
Our Mission is to unite communities through music and meaningful experiences while raising awareness, funding support initiatives, and bringing hope to those affected by Alzheimer’s disease.
MEET OUR PEOPLE.
FOUNDER, CRAIG SUMBLER
Craig Sumbler serves as Chairperson of the organization, helping lead the vision, growth, and community impact behind the mission. Passionate about bringing people together through music and purpose, Craig is dedicated to creating meaningful experiences that raise awareness and support for families impacted by Alzheimer's disease. His leadership and commitment to community engagement continue to drive the organization forward.
VICE PRESIDENT, KATHY TUTT
Kathy Tutt serves as Vice President and plays an active role in supporting organizational initiatives, partnerships, and event planning efforts. With a strong passion for community involvement and service, Kathy is committed to helping create impactful events that bring awareness, hope, and support to those affected by Alzheimer’s.
SECRETARY, CADIE SUMBLER
As Secretary, Cadie Sumbler supports the organization through coordination, communication, and organizational management. Cadie is passionate about fostering community connection and helping ensure the mission continues to grow through meaningful outreach, engagement, and event support.
BOARD MEMBER, MIKE STONE
Mike Stone serves as a Board Member and brings valuable community support and leadership to the organization. Passionate about giving back and supporting meaningful causes, Mike is committed to helping expand the organization’s impact through community involvement, advocacy, and event participation.
COMPASSION + COMMUNITY + IMPACT + INTEGRITY + HOPE
OUR VISION.
We envision a future where music, community, and purpose come together to create lasting impact for families affected by Alzheimer's disease. Our goal is not only to host an unforgettable event, but to build a movement that grows year after year — expanding awareness, strengthening community support, and increasing resources dedicated to this mission.
Through the continued support of attendees, sponsors, volunteers, and donors, we are committed to increasing our impact and reaching even greater milestones in the years ahead.
$28.6K+
RAISED IN 2023
JOSH WEATHERS EVENT
$31.7K+
RAISED IN 2024
ROGER CREAGER EVENT
$57.2K+
RAISED IN 2025
STONEY LARUE EVENT + TEXAS/OU (NCAA) EVENT
$66K+
RAISED IN 2026
AARON WATSON EVENT
OUR GOAL: $100,000 BY 2028
By reaching this goal, we aim to expand awareness efforts, strengthen partnerships, support meaningful initiatives, and continue creating an event that brings people together for a cause that matters.
Every ticket purchased, sponsorship secured, volunteer hour given, and donation made helps move us one step closer.
Alzheimer’s impacts millions of individuals, families, and caregivers across the country every day. Today, an estimated 7.4 million Americans age 65 and older are living with Alzheimer’s, and approximately 1 in 9 people age 65+ are affected by the disease. Beyond the diagnosis itself, Alzheimer’s changes lives, impacts families, and creates a growing need for awareness, support, and research. Through our mission, we are committed to bringing communities together to help create hope and meaningful impact.
SOURCE: ALZHEIMER'S ASSOCIATION